Blog

How To Choose The Right Colour For A Call-To-Action Button

Does button CTA colour play a role in getting clicks? An eye-catching, high-contrast button is key to getting your users’ attention, but that’s not all. The colour of the button is actually an important consideration in driving users to click. One..

7 Ways To Increase Your Conversion Rates By Simply Altering Your CTA Placement

Why is CTA placement important for conversions CTAs are the cornerstone of any successful marketing campaign. They’re the final step, where you try to convert your audience into an actual customer by asking them to do something—such as download a..

How To Brainstorm For CTA Copy Using AI Writing Tool (And Save So Much Time)

We all know why CTAs (calls-to-action) work. They’re a core part of any marketing campaign. It’s when you start trying to write them – that’s where the problems begin. Has your brain ever just gone numb from all of the copywriting..

How To Write Attention-Grabbing, Irresistible CTAs

Why the CTA button copy needs more attention It’s the last thing your user sees before closing the deal. It’s what either makes or breaks them. And sometimes, it’s the only thing that matters. Your CTA button copy is more important than..

A Complete Guide To CTAs, The Ultimate Weapon To Increase Conversion Rates

No website (or form) is complete without a strong CTA. The CTA is the final step in your conversion process. It should represent the culmination of your marketing plan and what you’re ultimately hoping to achieve through your marketing efforts. When..

Why You Should Build Static Websites: Use-cases And Benefits

Static sites are great when you’re starting a business and want a domain name, but don’t want to spend a ton of money on your website until you know if your idea can be profitable or not. You may also like static sites if you’re already..

How To Quickly Add Contact Form To Your Static Website

Why adding a contact form to a static website can be tricky One of the biggest complaints about static websites is that they don’t allow you to easily collect user data—like when a visitor wants to sign up for your newsletter, or email you a question...

8 Tips To Prevent Form Spam

What is form spam and why you should be wary of it Form spam is spam that arrives via your website forms. It can be annoying, a waste of time and sometimes even dangerous. Most of the time, form spam is sent through a contact form’s name and email..

Best Practices For Form Security: A Checklist For Building Secure Forms

Why it is important to go the extra mile over securing your forms Your form may be a simple way to get people to sign up for your newsletter or download a white paper, but it’s also the first chance you get to make an impression with a new website..

Best Practices To Design Contact Forms That Convert

Contact forms are the single most important element in your website. Why? If you’re not getting sales, signups, or even emails from your website, you need to look at your contact form. Here’s why: Your users’ attention is spread across..

Want To Boost Survey Response Rates? Here Are Ideas For Designing A Form That Will Do Just That

Surveys are a great way to collect data and get direct feedback, but creating a survey that’s informative, helpful, and easy to complete can be tricky. We’ll discuss how you can design effectively by sticking to best practices. We’ll also..

Five Ways To Beat Form Spam

What is form spam and why you should be wary of it Form spam is spam that arrives via your website forms. It can be annoying, a waste of time and sometimes even dangerous. Most of the time, form spam is sent through a contact form’s name and email..

What Are Form Endpoints?

Web developers, we hear you. We know you’re having a tough time with form endpoints. Form end points can sometimes mess with your analytics tracking and other important things, which is why it’s so important to get them right. First, let’s..

6 Reasons Why Digital Marketers Should Learn HTML

HTML is the language of the web. It’s what every single website is made of—it’s the structure that holds together all the text, links, images, and other elements on a webpage. If you’re a digital marketer who wants to up your skillset and..

How To Design Painless Forms

Online forms are integral to today’s e-commerce sites, blogs, forums and news portals. On each of these sites you will probably find one or more forms. Let us take a look at why form filling is a complex task. Why do people hate filling forms? Forms are..

Want To Get More Conversions? Here Are 11 Simple Ways To Optimize Your Forms!

What is web form optimization? Web form optimization is all about turning your visitors into customers, getting more conversions, and ultimately making you more money. In simple terms, It’s the process of structuring and arranging a web form so that..

10 Tips To Design Feedback Forms That People Will Fill

Feedback forms are the most under-utilized usability tool. It’s easy to see why people think “users don’t fill out forms.” They don’t. But users will answer the occasional question if you ask it the right way. It’s common..

Anti-spam Honeypots And Other Captcha Alternatives To Hunt Down Spambots

“Are you a human?” “Prove it.” “Please type the following text.” As website visitors, we’ve all seen these forms of security measures. They’re called Captcha, which is an acronym for “Completely Automated..

11 Tips To Designing Beautiful Mobile Forms That Convert Like Crazy

Why you cannot ignore mobile form design Mobile form design is hard. It’s been around for about 10 years and we are still learning how to do it right. It’s a gem hidden under piles of garbage of half-baked attempts at form optimization, conversion..

11 Tips To Ensure Your Forms Are Accessible

Why ensuring HTML form accessibility should be the norm in web design. Your forms should help everyone There’s a vital section of web users that designers often overlook: those with disabilities. HTML forms are a huge part of what makes the Web the most..