Why is CTA placement important for conversions
CTAs are the cornerstone of any successful marketing campaign. They’re the final step, where you try to convert your audience into an actual customer by asking them to do something—such as download a coupon, sign up for a newsletter, or shop online. We even wrote an entire blog dedicated to CTAs, read it here.
However, where on the page this CTA is located can have a huge impact on whether or not it gets clicked. If it’s in a place where people don’t look, you could be wasting all of your time and effort for nothing.
7 CTA placement ideas to increase your conversion rates
You’ve got your landing page, you’ve optimised it, the conversion rate isn’t too bad but could be better. So, where do you go from here? How can you increase that conversion rate and get more leads? I’ll outline 9 different CTA placement ideas which may help you do just that.
Display your CTA on top of the page
It’s a great idea to put your CTA on top of the page, because it is the most important thing on your site by far. It is how you get conversions. You want to make sure people can see it, read it, and click it without having to scroll down or hunt for it. Even if all they do is skim the site and read nothing else, as long as they see your CTA at the top of the page, you’re golden.
Use a sticky header that includes your CTA
A sticky header is a fixed element at the top of your website. It stays put as your visitors scroll down the page, making it easy for them to navigate your site. It’s also a great place to include a call-to-action (CTA). A sticky header with an enticing CTA can draw attention and encourage people to click through to learn more about you or whatever product you’re promoting.
Create a popup form with your CTA
One of the most effective ways to take your reader from “just browsing” to “subscriber” is to create a popup form with your call-to-action (CTA). This is a small window that appears in front of your content, asking the reader to subscribe or follow you on social media. These popups can be customized to appear after a certain amount of time, or as soon as a visitor lands on your site.
Include a CTA in your blog’s sidebar
The sidebar is a great place for this because it’s usually one of the most prominent parts of a blog, and it’s the first thing that catches your eye when you land on the page. A CTA is an opportunity for your reader to become more involved with your content. It gives them a chance to sign up for your mailing list or get access to exclusive content—and if they like what they see so far, there’s a good chance they will click on it. This means more subscribers and more traffic to your site, which is exactly what you want! So make sure you don’t miss out by not including CTAs in your sidebar!
For example, if your blog is about home decorating, you can put a button in the sidebar that leads to an online store where people can buy supplies. If you don’t see a button on the sidebar of this blog right now, that’s because I haven’t done it yet.
Use an inline form to embed your CTA in content you’re already providing
Inline forms often appear in long-form articles or other content, and are usually placed at the end of the post. You can use them to capture email addresses, or ask people to sign up for a newsletter, download a free file, get a promotion code, or whatever else you may want.
Inline forms are different from pop-up forms in that they don’t interrupt your visitor’s web experience by appearing on top of the content they were reading. For this reason, they tend to convert better than other types of forms.
If you want to embed your CTA in content you’re already providing—for example, if you’re putting together an ebook and want to offer it as a lead magnet—then using an inline form is probably your best bet.
Place multiple CTAs throughout your site, instead of relying on just one per page
When it comes to conversions, call-to-action (CTA) buttons are the finishing touches that nudge visitors to become customers. The more you can get right with your CTAs, the better. That’s why we recommend having multiple CTAs on each page, instead of just one.
There are a few reasons why this is a good idea:
- Not every visitor is interested in the same thing
- Having multiple CTAs gives you the opportunity to test different messages and see which one works best
Add a hover effect to your CTAs
For a fun, interactive addition to your site that will encourage visitors to click, add hover effects to your call-to-action buttons. The effect can be as simple as an arrow that moves a little bit when you mouse over it, or it can be something more complicated and flashy. Whatever you decide to do, it’s important to make sure that the effect is subtle and doesn’t detract from the actual button. For example, if you have an arrow pointing at the CTA button and the entire arrow lights up and flashes in bright colors when someone hovers over it, it might take attention away from the button itself. Instead of having visitors see “click here” on the button and click on it because they want to see what’s next on your site, they might just play around with the arrow for a while instead. It’s not as direct of a way to get them where you want them to go.
CTAs are among one of the most important elements that influence your conversion rates. All too often though, we see CTAs being put in bad positions, which reduce their ability to drive conversion. With a little attention to detail and awareness, we can put our CTAs in positions to dramatically increase conversions.