Static sites are great when you’re starting a business and want a domain name, but don’t want to spend a ton of money on your website until you know if your idea can be profitable or not. You may also like static sites if you’re already established online but don’t have the resources to manage an interactive site with lots of functionality.
What are static websites
Are static websites right for you? Here are a few compelling use-cases
There are many reasons why static websites have enjoyed a comeback in recent years: they’re cheaper, faster, and easier to maintain than dynamic ones. Not every website requires the complexity of a dynamic site—and in fact, simple can often be better; when you want your content or products to be the focus.
Choose to go down the static website route if you are building:
- Informational websites
- Small businesses and online stores, such as a flower shop or a bookstore.
- Just a site for your blogs
- Photographer/artist portfolios
- Personal websites for branding
- Product microsites
- Documentation, tutorials for developers/designers
- Online resume
- Marketing landing pages
Four benefits of static websites
If you fit in the above use-cases and are still not sure about static websites, here are some benefits that can help you make a decision.
Static websites are quick to set up, lightning fast and can be easily maintained
The main advantage of a static website is that it requires no database and no server-side scripting language. When a user requests a web page, the server generates the requested page on-the-fly and delivers it to the browser as an HTML document (or other web document). Since there is no database to query or complex programming involved, load times are fast. The site owner only needs to upload the page files once, then all subsequent changes can be done by simply editing the HTML files in any text editor. You will not have to worry about the constant need to update your site with the latest patches and plugins.
If you plan to just put up a few pages that won’t change very often, the maintenance fees are minimal. A static website can be a good solution for those who don’t want to pay for web hosting or a content management system. And since these websites can easily be made with tools like Jekyll and Hugo, you don’t have to hire a developer to build out your site and you can edit it yourself whenever you want.
Not prone to getting hacked
Static websites are resilient to hacking attacks. This is because they do not contain any databases, and therefore cannot be subject to database injection attacks. There is nothing for a hacker to use as a foothold into the database; if they find a weak spot in the code that might allow them to gain entry into a database, they will fail because there is no database to hack!
Much-better for SEO
When you’re optimizing your site for search traffic, it’s usually best to steer clear of dynamic websites. In fact, some of the most popular sites on the net use static pages. They are simpler and faster to load than their dynamic counterparts, and this is crucial for SEO. Google’s search engine favors fast-loading sites because they provide a better user experience.
Static pages also tend to have more content on them, which is another key factor in SEO. Google’s constantly tweaking its algorithms to ensure that they only show the highest-quality content at the top of search results. Their goal is to make sure users will find what they’re looking for as quickly as possible. If you want your site ranked highly, you have to give Google what it wants—and what it wants is high-quality content that loads fast!