No website (or form) is complete without a strong CTA. The CTA is the final step in your conversion process. It should represent the culmination of your marketing plan and what you’re ultimately hoping to achieve through your marketing efforts. When implemented correctly, CTAs can be the difference between success and failure. 

What is a CTA

A CTA is a call to action. It directs your reader to take a specific course of action. The most basic example is a button that says, “Buy now,” by which you are prompted to click here to complete the purchase. Another example of a CTA would be, “Click here to sign up for our newsletter.” For example, here, the orange buttons that say ‘Get started’ and ‘SIGN UP FOR FREE’ are CTAs.